About — Erin Tran

The story

I spent 25 years as a strategic and tactical operator inside high-growth companies — the person who figured out how to make things actually work at scale. Not the one pitching the vision. The one building the systems behind it.

That work led to three acquisitions, including one at $866M by Sage. I didn't just watch those happen — I built the operational infrastructure that made them possible.

Along the way, I automated myself out of two corporate jobs. Most people would panic. I saw it as proof the systems worked. If the machine runs without you, you built it right.

That pattern — build, optimize, move on to the next thing — eventually led me out of corporate entirely. I started asking a different question: what if I built for myself?

Teaching & giving back

I'm a university lecturer at Cal State Fullerton's College of Business. On day one of class, I toss a big orange ball around the room. It breaks the ice faster than any icebreaker ever could.

I also serve as an Executive-in-Residence, mentoring students who are figuring out what's next. The questions they ask remind me why I do this — they're not looking for theory, they're looking for what actually works.

That's why I created a free workshop and built career resources for students — interview prep, first 90 days playbooks, the practical stuff nobody teaches in a textbook.

And when organizations want something more structured, I speak to teams and conferences about building with AI, scaling operations, and the leadership skills that actually move the needle.

What I believe

You don't scale by doing more. You scale by leveraging the right inputs. Most companies are drowning in effort. The ones that win are drowning in systems.

AI isn't a shortcut. It's a structural shift. The people who treat AI like a magic wand will be disappointed. The people who treat it like a new material to build with will change everything.

There's always a way. Every problem I've ever faced had a solution — it just wasn't always obvious. That belief has carried me through acquisitions, pivots, and building things from scratch.